goddess

tuesday march 25 | 9:00am pacific

More than a kit—Betty Designs is a women's sports apparel brand created for badass women empowering them to be their best selves. Where iconic design meets performance fabrics. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful™

New. Things.

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    shop the lookbook

    BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

    Modern. Everyday Style.

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      BettyStyle™ Blog Posts

      1. Read more: OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.
        OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

        OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

        It's that interesting time of year. Most of the USA is looking for winter to end and spring / warmer days ahead. If I'm being honest, I'm no differ...
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      2. Read more: WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.
        WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

        WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

        As we pause to reflect on this International Women's Day 2025, I’d like to share some personal thoughts on what this day means to me as the fo...
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      3. Read more: MEET THE BETTY RALLY DIVER
        MEET THE BETTY RALLY DIVER

        MEET THE BETTY RALLY DIVER

        It’s no secret that wearing a chunky mens-sized watch is part of my personal style. A chunky bracelet is mandatory. The watches that are marketed t...
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      Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Be #PrettyFast. Ashley wears the Goddess Run Crop + BDlab Performance Legging + Signature Wristband. Available Tuesday, March 25 @ 9:00 am California time zone. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
      Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Be #PrettyFast. Ashley wears the Goddess Pro Short Sleeve Cycle Jersey + Goddess Lightweight Vest + Signature Aero Glove. Available Tuesday, March 25 @ 9:00 am California time zone. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
      Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Be #PrettyFast. Ashley wears the Goddess Sexy Back swimsuit. Available Tuesday, March 25 @ 9:00 am California time zone. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
      Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Be #PrettyFast. Ashley wears the Goddess 1pc Sleeveless Tri Suit + Signature Visor + Signature Wristband + Badass Is Beautiful Race Belt. Available Tuesday, March 25 @ 9:00 am California time zone. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
      Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Be #PrettyFast. Background: Ashley wears the Goddess Pro Short Sleeve Cycle Jersey + Goddess Lightweight Vest + Goddess Cycle Bib Short; inset: Ashley wears the Goddess Run Crop + BDlab Performance Legging + Signature Wristband. Available Tuesday, March 25 @ 9:00 am California time zone. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
      Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Be #PrettyFast. Ashley wears the Goddess Sports Bra + Goddess 4 Inch Run Short + Signature Socks + Signature Elite Run Cap. Available Tuesday, March 25 @ 9:00 am California time zone. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
      Wondering how to style your BDlab Sportswear pieces with things you already have in your closet? One of Betty’s fave seasonal looks as we transition from winter to spring is to layer our Cross Back Sports Bra + Flared Trouser under a cropped faux fur coat. Accessorize your fit with our sporty Elite Run Cap, an oversized bag + sneakers. We’re kind of a style snob so we tend to gravitate to @on and this crisp white collaboration with @loewe really spoke to us. Our photographer @themattwphoto also had fun on this shoot, especially when we brought out the oversized / bling-y @IWC timepiece. Where Runway Fashion Meets Sport™ #BettyStyle #BettyDesigns #capsulewardrobe #BDlabSportwear
      Since 2010 Betty's been disrupting the women's endurance apparel space. Putting design at the forefront + performance at the core, we'll continue to innovate as we remain true to our roots. For women who run, cycle, race triathlon, hit the gym, swim + stay fit -we've got a kit just for you. Kristin wears the cult fave Chevron Race Fit Cycle Jersey + Chevron Cycle Bib Short. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #BettyDesigns
      As we pause to reflect on this International Women's Day, I’d like to share some personal reflections on what this day means to me as the founder of Betty Designs. When I first entered the scene in 2010, armed with a rich background in sports and nearly two decades of experience racing triathlons, I took time to think about what I truly cherished about the sport. While pushing personal boundaries was exhilarating, the greatest joy came from connecting with the community both on and off the race course. I’ll never forget those pre-race moments—standing in T1 as the sun began to rise, nervously laughing and chatting with fellow women, trying to ease our anxiety about the challenge ahead. In those moments, we knew we weren’t in it alone. On the course, especially during those out-and-back segments when I would catch a glimpse of a familiar face, there was a sense of camaraderie that provided a brief respite from the physical toll we were enduring. In that fleeting moment, I allowed myself a smile—a small but powerful reminder that I wasn’t alone. It was a spark of reinvigoration that fueled me through the next stretch. And then came the run—the high-fives, the surge of energy as we made our way toward the finish line. Post-race hugs, recounting our struggles, and celebrating each other’s victories always brought me back to the realization that triathlon meant far more than just crossing that finish line. It was about so much more than the pursuit of personal goals—it gave me an extended family. A family where I could embrace my true self and share my passion for triathlon with other women. In founding Betty Designs, I hoped to extend this sense of belonging to anyone who slipped into one of my kits. Today, nearly 15 years later, though I no longer race triathlons, my love for the sport and my dedication to empowering women in endurance sports remains as strong as ever. I find just as much joy cheering on those pushing their limits, in the same way I find joy in challenging myself with new adventures. So today, let’s celebrate by honoring our badass besties. Tag a friend + share the stoke. ~Kristin #IWD2025 #bettydesigns #bettysquad25
      While the trend seems to be to ride in solid, blah, color combos Betty remains true to her roots. With design at the forefront + fashion top-of-mind, kit up in the original Betty vibes. Est 2010. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday
      How will you Refine Your Style in 2025? Betty’s BDlab Sportswear is here for all your Après Sport needs. Go seamlessly from workout-to-work, day-to-night and play-to-slay with our timeless capsule wardrobe. This is not fast fashion. The Collection is made of recycled fabrics, meticulously crafted in NYC and made to last. Designed to pair perfectly with other items you already have in your closet or to wear together with endless outfit combinations. Understated branding. Solid colors. Betty attitude. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore 🎥 editing + footage @justinpdiamond
      Come sip.shop.après. with us in Aspen! We are so thrilled to be hosting our first BDlab Sportswear pop-up at The Snow Lodge (inside the St. Regis) this Wednesday, February 26th from 4:30–6:30pm. Refine Your Style. Redefine Yourself. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore
      Since 2010 Betty's known how to design t-h-a-t kit. You know, the one that makes you feel unstoppable, confident, beautiful inside + out. Pull on one of our kits and see for yourself why #stylewatts are a thing. #BadassIsBeautiful #BettyStyle #EnduranceCouture #DoEpicShit #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #FemaleFounded #Communitypowered #mysticalAF #bettyunicorn #stylewatts #newkitday #bettysquad25 #bettysquadracing
      What to wear après sport. These 4 iconic @bdlabsportswear pieces never let you down. Layer them together or wear them on their own. Either way, you arrive looking modern + timeless. Inside, you feel good about supporting clothing made in the USA with recycled fabrics. Refine Your Style. Redefine Yourself. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #apressport #normcore
      Stay warm. Be chill. With hues of Navy Blue + Cool Matcha, this collection is sure to soothe your soul. This is your cue to take this restorative color palette and get outdoors for some quality "me" time. Balance, tranquility, and a connection to nature. Bring the chill vibes in Urban. Audrey wears the Urban Thermal Long Sleeve Jersey + Urban Gravel Bib Short. @justinpdiamond with the shot. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday
      Our Garden Party collection just got an upgrade with our NEW Pro Long Sleeve Jersey + matching Gravel Bib Short. These black-based floral print pieces play nicely with our existing Garden Party items or for more of a simple look, can be mix + matched with our Luxe Onyx pieces. How will you wear it? #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore