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Female Founded. Community Powered. More than a kit. Betty Designs is a sports apparel brand created for badass women empowering them to be their best selves. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. 

Cute. Run .Things.

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    Fall Favorites

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      the collab. is. back.
      the collab. is. back.
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      sportswear

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      Designed from a heart that beats for fashion + sports, BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. Redefining sportswear for the modern woman, each piece is meticulously crafted to inspire women to dress beyond their boundaries and enhance existing items in their closet. Fueled by a decade of dreaming of luxurious fabrics and stylish silhouettes, BDlab Sportswear is Kristin’s chic answer to a sea of basic athleisure garments. Ready to wear wherever you dare to rock it, this limited collection delivers maximum versatility and comfort to everyday life. 

      Modern. Everyday Dressing.

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        Meet the World Tour T : For the Betty Fanatic. A homage to the old school vintage concert tee.

        BettyStyle™ Blog Posts

        1. Read more: MEET THE BETTY RALLY DIVER
          MEET THE BETTY RALLY DIVER

          MEET THE BETTY RALLY DIVER

          It’s no secret that wearing a chunky mens-sized watch is part of my personal style. A chunky bracelet is mandatory. The watches that are marketed...
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        2. Read more: THERE IS MORE TO ROLEX THAN A DATEJUST.
          THERE IS MORE TO ROLEX THAN A DATEJUST.

          THERE IS MORE TO ROLEX THAN A DATEJUST.

          Most everyone who gets into watches, sooner or later, wants a Rolex. Totally makes sense because Rolex sells one out of every three luxury watches....
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        3. Read more: GRAPHIC DIALS FTW
          GRAPHIC DIALS FTW

          GRAPHIC DIALS FTW

          One of the few things I like more than watches is typography. I spend countless hours studying typography in advertisements and finding the perfect...
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        Garden Party Run restock alert. Snag your set, grab your running girls + hit the trails or road for fall running szn. Hyper-feminine florals #FTW. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore #gardenparty
        Happy 10th birthday @gozwift ! Our obsession with Zwift began as early as 2018 where we had a dream to have our own kit in game. (I think we may have been the first women's / triathlon brand on board!) We landed 2 kits in game that year and then a third in 2019. Since the beginning our Badass Betty Rides every Wednesday night at 6pm PDT have fueled our passion for cycling, virtual connection through the pandemic years and endless hours + miles of girl chit-chat as we pedal away. Join us every Wednesday night and see what all the rage is about. Unlock our pink kit + chase those PRs. Thank you Zwift for being a part of our family. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast PS drop a "hell yes" in the comments below if you want us to bring back the Zwift Pink kit IRL. Today
        Meet Core Run. Betty's version of the little black dress. Constructed of premium Italian fabric for a luxurious feel. Built for your run, yoga and strength sessions. Minimal branding. Basic black that is anything but basic. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #corerun
        Unleash your Champion mindset in our World Champs collection. Nice may be in our rear view mirror, but there is more work to do. #BadassIsBeautiful #BettyStyle #DoEpicShit #EnduranceCouture #DisruptTheRaceCourse #stylishAF #SlayAllDay #bettydesigns #femalefounded #communitypowered #worldchamps
        Hit those trails this fall in our Off-Road Rave Collection, loose fitting + flattering these tops double as great running layers. Complete with a hidden zip pocket to stash small things. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #offroadrave #girlswhoride #mountainbiking #trailrunning
        Drop. Seven. Cote d'Azur. Limited pieces available in cycle + tri. Swimsuits fully stocked. This month, Betty celebrates the 2024 all women's Ironman World Championship in Nice, France. This very special limited-edition design showcases all the colors of the French Riviera paired with classic Breton stripe flair. Make a colorful statement wherever you wear it whether you are racing at the World Championship in Nice, want to show your support for the athletes or just love the colorful, celebratory flair of the design. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #imwc2024
        MEMBERSHIP FOR THE 2025 BETTY SQUAD / BETTY ENDURANCE CLUB IS OPEN TODAY THROUGH SUNDAY SEPTEMBER 15. We are badass. The Betty Squad is a worldwide group of like-minded women who embody the spirit of being a Betty. We are strong, spirited, athletic + keep fitness fun, + fashion at the forefront. We play hard, work harder + feel confident in our skin, skin suits or wetsuits while we do it. Whether you ride 200 miles per week or 20. Whether you run 50 miles per week or 5. Whether you swim 10k per week or 1k. Will you join us for a life-changing year? Being a badass means having the courage to do it, whatever that “it” is for YOU. To show up. To be confident in the skin you’re in. To be the best you can be in all areas of your life, even when things get tough. Bettys are powerful alone, but together we are unstoppable. The BettySquad began in 2014 with a vision of bringing together a world wide community of women who have a passion for endurance sports + the desire to empower other women in being the best version of themselves. We value each and every one of you who pull on a Betty Kit and will continue consider you part of a much bigger family. Tag a bestie to join the party. Tap image to join or link in profile. #kind #strong #stylish #fun #rad #baller #fierce #honest #beautiful #resilient #badass #squadstrong #bettysquad25
        Meet BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. Timeless separates, meticulously made in the USA. Pieces that easily mix and match existing silhouettes in your closet. Built with stretch properties these garments that blur the line between performance and sportswear, creating a polished look. DESIGN NOTES: These garments are NOT generic blanks we pulled off the shelf and rebranded. All BDlab Sportswear is designed + engineered from the ground up. Refine Your Style. Redefine Yourself. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore Courtney is wearing our Every Day Tank and Midi Skirt. Tap image to shop.
        Meet BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. Timeless separates, meticulously made in the USA. Pieces that easily mix and match existing silhouettes in your closet. Built with stretch properties these garments blur the line between performance and fashion, creating a polished look. DESIGN NOTES: These garments are NOT generic blanks we pulled off the shelf and rebranded. All BDlab Sportswear is designed + engineered from the ground up. Refine Your Style. Redefine Yourself. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore Courtney is wearing our 90s Bralette and 90s Brief. Tap image to shop.
        Meet BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. Timeless separates, meticulously made in the USA. Pieces that easily mix and match existing silhouettes in your closet. Built with stretch properties these garments blur the line between performance and fashion, creating a polished look. DESIGN NOTES: These garments are NOT generic blanks we pulled off the shelf and rebranded. All BDlab Sportswear is designed + engineered from the ground up. Refine Your Style. Redefine Yourself. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore Courtney is wearing our Modern Hoodie and Adventure Short. Tap image to shop.
        Behind The Design: Garden Party 2.0. As told by @kristinnicolemayer : There is nothing wrong with being pretty. There is nothing wrong with female athletes toeing a line and trying to look good at the same time. The Olympics showcased their ultimate femininity this summer. Women lined up in their kit / uniform and brought the jewelry, hair, nails. Personally I applaud it. I’ve always thought women can look good and kick ass at the same time. Earlier this year when I was planning out my design drops I really wanted to do a collection that was very girly. I don’t mean in a pink-only, over-the-top with bows and rainbows kind-of-way, but something feminine, yet sophisticated. Florals are always in fashion. Have been and will be into next year. While I love a big, bold bloom motif (re: Summer Bloom 2022) I wanted this one to be a variety of floral motifs meticulously placed on kit in a new way. At the same time, we’ve revamped our run things so that Betty can bring some flair to the pure runners out there. Meet Drop Six. Garden Party. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore #activeprint
        Pull on these pretty pieces of nature-inspired hues in olive greens, toned down pinks and neutrals with cream-tinted whites. A romanticized take on rural living with #cottagecore vibes that embrace a softer angle of long summer days spent in the garden. But don’t let the print fool you, this collection is made for badass babes. Available in cycle, tri, swim and a BRAND NEW RUN collection. Meet Drop Six. Garden Party. Available in swim, cycle, tri, run. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore #activeprint
        Sports culture continues to lean into hyper-femininity. Athletes are wearing jewelry, make-up and embracing their unapologetic vision of womanhood. It’s a good time to be feminine. Rose motifs + florals that are not-too-sweet are all the rage as we head into fall. Garden Party embraces all these #girlhood feels while sticking to Betty’s bold roots. Neatly arranged buds in rows, watermarked oversized floral shapes and small-scale blooms that sit inside a bold chevron graphic. Meet Drop Six. Garden Party. Available in swim, cycle, tri and NEW run things. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore #activeprint
        Betty teamed up with @roka to bring all the BettyStyle™ vibes to their CP-1x performance sunglass. Betty-specific tri color frame design of lilac / orange / fuchsia pink. Dark carbon lenses with arctic mirror finish and 12% transmission. Ultralight. Chemical resistant. Sweat resistant. Removable and interchangeable lens with additional ROKA CP-1 accessory options to meet the needs of every run, ride, or race. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered
        Betty teamed up with @roka to bring all the BettyStyle™ vibes to their CP-1x performance sunglass. Lilac tattoo custom frame graphics designed by Betty. Carbon lenses with Fire mirror finish and 10% transmission. Ultralight. Chemical resistant. Sweat resistant. Removable and interchangeable lens with additional ROKA CP-1 accessory options to meet the needs of every run, ride, or race. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered
        Betty teamed up with @roka to bring all the BettyStyle™ vibes to their CP-1x performance sunglass. Lilac tattoo custom frame graphics designed by Betty. Carbon lenses with Fire mirror finish and 10% transmission. Ultralight. Chemical resistant. Sweat resistant. Removable and interchangeable lens with additional ROKA CP-1 accessory options to meet the needs of every run, ride, or race. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered