Shop Urban : Swim, Cycle, Tri

chill vibes await.

Shop Urban : Swim, Cycle, Tri

Iconic design meets performance fabrics. More than a kit—Betty Designs is a sports apparel brand created for badass women empowering them to be their best selves. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful™

shop the lookbook
shop the lookbook

Fueled by a decade of dreaming of luxurious fabrics and stylish silhouettes, BDlab Sportswear is Kristin’s chic answer to a sea of basic athleisure garments. Ready to wear wherever you dare to rock it, this limited collection delivers maximum versatility and comfort to everyday life. Up Your Après Sport Game.

BettyStyle™ Blog Posts

  1. Read more: MEET THE BETTY RALLY DIVER
    MEET THE BETTY RALLY DIVER

    MEET THE BETTY RALLY DIVER

    It’s no secret that wearing a chunky mens-sized watch is part of my personal style. A chunky bracelet is mandatory. The watches that are marketed t...
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  2. Read more: THERE IS MORE TO ROLEX THAN A DATEJUST.
    THERE IS MORE TO ROLEX THAN A DATEJUST.

    THERE IS MORE TO ROLEX THAN A DATEJUST.

    Most everyone who gets into watches, sooner or later, wants a Rolex. Totally makes sense because Rolex sells one out of every three luxury watches....
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  3. Read more: GRAPHIC DIALS FTW
    GRAPHIC DIALS FTW

    GRAPHIC DIALS FTW

    One of the few things I like more than watches is typography. I spend countless hours studying typography in advertisements and finding the perfect...
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Since 2010 Betty's known how to design t-h-a-t kit. You know, the one that makes you feel unstoppable, confident, beautiful inside + out. Pull on one of our kits and see for yourself why #stylewatts are a thing.

#BadassIsBeautiful #BettyStyle #EnduranceCouture #DoEpicShit #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #FemaleFounded #Communitypowered #mysticalAF #bettyunicorn #stylewatts #newkitday
#bettysquad25 #bettysquadracing
What to wear après sport.

These 4 iconic @bdlabsportswear pieces never let you down. Layer them together or wear them on their own. Either way, you arrive looking modern + timeless. Inside, you feel good about supporting clothing made in the USA with recycled fabrics. 

Refine Your Style. Redefine Yourself.

#lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury
#apressport #normcore
Stay warm.
Be chill.

With hues of Navy Blue + Cool Matcha, this collection is sure to soothe your soul. This is your cue to take this restorative color palette and get outdoors for some quality "me" time. Balance, tranquility, and a connection to nature. Bring the chill vibes in Urban. 

Audrey wears the Urban Thermal Long Sleeve Jersey + Urban Gravel Bib Short. @justinpdiamond with the shot. 

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday
Our Garden Party collection just got an upgrade with our NEW Pro Long Sleeve Jersey + matching Gravel Bib Short. These black-based floral print pieces play nicely with our existing Garden Party items or for more of a simple look, can be mix + matched with our Luxe Onyx pieces.

How will you wear it?

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore
Our Garden Party collection just got an upgrade with our NEW Pro Long Sleeve Jersey + matching Gravel Bib Short. Are you bold enough to rock matching the set?

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore
Meet Betty’s highest performance bib short to date—The Luxe Onyx Seamless Pro Bib Short. Built from UPF 50+ recycled compression fabric + seamless construction with no “sausage leg” (YAY!) and understated branding for a timeless/modern look. Plays well with any of our cycling jerseys and Luxe items for that head-to-toe sleek black kit. How will you style it? Black on black or bright hued jersey on top?

#BadAssIsBeautiful #DoEpicShit 
#femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecoremmmunitypowered #prettyfeminine #BettyLuxe #BettyStyle
Our Garden Party collection just got an upgrade with our NEW Pro Long Sleeve Jersey + matching Gravel Bib Short. These black-based floral print pieces play nicely with our existing Garden Party items or for more of a simple look, can be mix + matched with our Luxe Onyx pieces. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore
Whether you've started logging those base miles or are in the gym hitting the tread—we've got the perfecg tank to brighten up your day. Our run tanks are made of the most lightweight, 4-way stretch mesh that makes you feel like you're wearing nothing at all. Breathable, sweat-wicking + stylish. Nothing to get in the way of your workout, except when the girl next to you taps you on the shoulder because she's is dying to know where she can get one.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
##femalefounded #commmunitypowered #PrettyFast
Our most technical + best-fitting jersey to date awaits in our latest drop, Urban.

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday

📸 @justinpdiamond
2025 may be the Year Of The Snake, but Betty’s been a fan of this fashion skin for over a decade. Do you have a favorite? Should we bring it back? Or shed it and move along?

#BadassIsBeautiful #EnduranceCouture 
#BettyStyle #stylishAF #DisruptTheRaceCourse #bettydesigns
Experience the vibes of Cool Matcha in our Urban Collection. Dropping Thursday, January 30, 9:00 am California time.

Audrey wears the Urban Thermal Long Sleeve Jersey.

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday

📸 @justinpdiamond
Betty’s excited to announce our updated cycle jersey. Meet the Pro Short Sleeve Jersey. Better fit. Updated fabrics. More details in construction. We hope you love it as much as she does.

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday

📸 @justinpdiamond
Inspired by the skateparks of California with a cool-girl vibe. A color palette of Navy Blue + Cool Matcha, this collection is sure to soothe your soul. This is your cue to take this restorative color palette and get outdoors for some quality "me" time. Balance, tranquility, and a connection to nature. Bring the chill vibes in Urban.

Thursday, January 30, 9:00 am California time.

Audrey wears the Urban Thermal Long Sleeve Jersey + Urban Gravel Bib Short + Signature Socks.

📸 @justinpdiamond 

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday
The Urban Collection.
Drops Thursday, January 30 @ 9:00 am California time.
#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast
It's more important than ever for women to find their strength. Mentally, emotionally + physically. More and more studies show how important being in the gym can help us as we age and as a compliment to our obsession with endurance sports to keep the injuries at bay.

If the winter temps are keeping you from getting outside, shift your focus and drive to hitting the gym 2-3 x per week. 

Betty has you covered. Choose from light compression seamless pieces that sculpt, support and flatter to less compressive with a bit of shine and a nod to fashion in the gym.

Jill is wearing the BDlab Fitness Sports Bra + matching 7/8 tight. Roll the waistband up or down depending on how much you want to flaunt those abs.

Want more coverage? Throw on one of our colorful tanks and up your confidence. A little bit every week makes a difference. Make it count.

#elevatedathleisure #BDlab #gym #womenwholift #prettystrong #bettydesigns 📸 @greghinsdale
Betty believes that sometimes simple can be best. That's why she's made all kinds of little black things. Slip into something black + look chic, timeless, polished. Up your après sport game—we've got you covered in BDlab Sportswear.

Tossing aside Fast Fashion for investment in quality items that will stand the test of time. BDlab’s ready-to-wear pieces tick these boxes. Timeless separates, made in the USA with quality fabrics that easily pair with existing silhouettes in her closet. Built with stretch properties these garments will blur the line between performance and sportswear for a polished look.

Refine Your Style. Redefine Yourself.
#BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore