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Iconic design meets performance fabrics. More than a kit—Betty Designs is a sports apparel brand created for badass women empowering them to be their best selves. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful®

On Trend This Season.

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    shop the AW24/25 lookbook
    shop the AW24/25 lookbook

    Fueled by a decade of dreaming of luxurious fabrics and stylish silhouettes, BDlab Sportswear is Kristin’s chic answer to a sea of basic athleisure garments. Ready to wear wherever you dare to rock it, this limited collection delivers maximum versatility and comfort to everyday life. Up Your Après Sport Game.

    Modern. Everyday Style.

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      BettyStyle™ Blog Posts

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      We're a week into 2025. Are you leaning in? Sticking to those promises you made to yourself? It's the Year of The Snake which means it's gonna be a dynamic one! Take those lessons from the past and move forward with awareness, transformation and compassion. Move away from your old ways and habits than no longer serve you. Grab a piece of our Tattoo You kit to slay your swim / bike / tri in BettyStyle. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast
      A new year brings new goals. New motivation. Even though the days are short + the mornings are dark you'll never regret getting in those swim yards first thing in your day. When you purchase a swimsuit you can get a free swim buoy for when those open water swim practices commence later in the year. Simply shop our swimsuits, add our Signature Open Water Swim Buoy to cart and use code "bettyswims" at checkout. Now that is badass! #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast
      This badass Squad is ready to disrupt the race course in 2025! We are so proud to partner with the best brands in the biz. See you on the race course very soon. @curadperformanceseries @drinkag1 @envecomposites @sailfish_triathlon @hyperice @roka @omiustech
      As a badass woman, we know you do more than sport. Which is why we launched BDlab Sportswear. This capsule wardrobe is for all the moments in your life when you're not training + racing. Think après sport with a Betty vibe. Rather than bold prints + bright colors, this capsule is meticulously-sourced with recycled fabrics, made in the USA, a wardrobe that is modern + timeless + made to last. Understated branding. Solid colors. From the yoga studio, to lunch, to the boardroom, to dinner, to life lived boldly. BDlab ticks the box for no over-thinking "what do I wear?" Layer these pieces with others in your closet to create your own looks. Kennedy styles our Cross Back Sports Bra + Performance Legging with a long trench @on windbreaker jacket, bold earrings + sunglasses + her fave runners for a low key street daytime look. Refine Your Style. Redefine Yourself. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore
      2024 was one for the books. because of YOU. This year we celebrated our 14th year in business! I have to pinch myself. It's such a privilege to sit here and be able to write this newsletter at the end of every year. My passion for design + pushing the boundaries of endurance apparel never wanes. Back in 2010 I looked to fill a void in the women's triathlon space—now fast forward to 2024 and we just dropped our first skimo suit design for the same reason. I just couldn't find what I wanted to wear in the market. In the last 12 months we dropped 8 design collections, a couple of sick collaborations, launched BDlab Sportswear, shipped printed catalogs to over 15,000 homes in the USA + introduced our first (real) run-specific line. And I still feel like we're just getting started. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast
      As you look ahead to 2025 + reflect back on 2024 remember all of the connections, experiences, workouts, races, smiles, tears, PRs, epic fails + girl time you shared with your endurance-loving besties. We all grew together in ways we'll only realize as we move forward. Thanks to all of you being part of Betty Designs in the last 12 months. We can't wait to share what is coming next + see what you do in 2025. Drop a note below and let us know where you'll be and what goals you're chasing. And always, stay badass + beautiful. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast Photo @fantailmultimedia
      In Betty's 14th year around the sun she launched her first BDlab Sportswear capsule wardrobe, cranked out 8 collections, a couple collaborations with sick brands, Betty Squad kit galore, couture customs, a new run line + a whole lotta attitude. Drop a comment below and let us know which was your fave. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #shift #worldchamps #fantasytropical #offroadrave #tattooyou #gardenparty #cotedazure #whatsnext
      As a Betty, we know how important strength training is for longevity + keeping injury at bay when training those big volume endurance miles. 'Tis the season to double-down on strength. #PrettyStrong is the vibe heading into 2025. Kelsey wears the Garden Party Crop and matching Garden Party 8" Run Short (with pockets). Great for the gym or run. Available now to shop. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #PrettyStrong #girlhood #cottagecore
      A Betty knows how to close out a year chasing those final sunsets in #BettyStyle. Whether you're looking to top off your annual @strava mileage, nail that PR in your final race of the year or just get out for some much needed time for yourself, we've got that kit to get you out the door when the days are shorter. Own that Champion mindset. Kari wears the World Champs Race Fit Cycle Jersey + World Champs Cycle Bib Short. #BadassIsBeautiful #BettyStyle #DoEpicShit #EnduranceCouture #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #femalefounded #communitypowered #worldchamps 📸 @justinpdiamond
      Did you know: Betty's one piece cycle skinsuits make a rad long distance triathlon race suit. With 2 large back pockets to stash snacks. A womens-specific cycle chamois that sits like magic tucked up so you don't even notice it on the run. We take race day seriously + lady bits more seriously. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast
      Betty Designs is built for YOUR lifestyle. Betty knows you're stylishAF. Whether you're training, racing or living life in between—our apparel is built to perform in all areas of your busy life. From endurance couture to a modern capsule wardrobe to up your après sport game. Your one-stop shop. On the race course or off. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast
      No matter what season you're in Betty has a fit just for you. Performance endurance apparel for sport. Sportswear for après sport. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #BettyDesgins #BDlabSportswear #apressport #capsulewardrobe
      The AW24/25 @bdlabsportswear catalog just dropped. The Goods. The Style Inspo. The Deal. Use the code on the cover at checkout. The capsule wardrobe you need for when you're not swimming, biking, running, triathlon-ing, or working out. Think Après Sport. Modern. Functional. Elevated. Meticulously sourced. Made in NYC. Simple, yet modern silhouettes that easily function in every day life. This NOT athleisure. Refine Your Style. Redefine Yourself. [ shop link in profile ] #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore
      Betty celebrates 14 years of design + disrupting the endurance apparel space. We couldn't do this without YOU. Each of you bold enough to wear one of our designs. 2025 will bring more design + more innovation as we remain true to our roots. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #BettyDesigns
      Betty is so proud to be a supporter of @stay_park_city_cycling. It's always a good time when we get to design a womens-only kit for our local Club and it's super rad when a father/daughter rocks it in style! Need a custom kit for 2025? Reach out to @delfinaathletics — our official partner. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #CoutureCustom
      Betty's most versatile layer of the season. Meet the Long Sleeve Crew. Buttery soft. Next-to-skin fit. Sexy as hell. The top you'll want to live in all day long. Crafted as the ultimate base to any fit this top can be worn to work out, to work or every day casual. Constructed with the softest next-to-skin fabrics, thumbholes and meticulously sewn in NYC. Style it under our Modern Hoodie or wear alone with our Cargo Pant, Adventure Short, Midi Skirt, Flared Trouser or as a top layer over our Cross Back Sports Bra with our Performance Legging for the gym or studio. Refine Your Style. Redefine Yourself. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore