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Drop Two. Goddess.

    More than a kit—Betty Designs is a women's sports apparel brand created for badass women empowering them to be their best selves. Where iconic design meets performance fabrics. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful™

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        sportswear

        WEARABLE PIECES. FOR LIFE.

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        BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

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          BettyStyle™ Blog Posts

          1. Read more: OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.
            OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.

            OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.

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          2. Read more: OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.
            OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

            OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

            It's that interesting time of year. Most of the USA is looking for winter to end and spring / warmer days ahead. If I'm being honest, I'm no differ...
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          3. Read more: WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.
            WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

            WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

            As we pause to reflect on this International Women's Day 2025, I’d like to share some personal thoughts on what this day means to me as the fo...
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          Say hello to your new ride-or-die top. The Betty Designs Off-Road Crop Tech T is built for badassery—whether you're crushing gravel, shredding singletrack, or sprinting to the next espresso stop. With a chill, relaxed fit and a cut that screams cool, this crop brings serious style to every sweat sesh. Pair it with your fave Betty bibs for road rides, or go full dirt diva off the beaten path with your fave run shorts. Heads will turn. Legs will burn. You’ll look damn good doing it. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast
          BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style. Refine Your Style. Redefine Yourself. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore #aprèssport Kenn wears the Long Sleeve Crew in black (also available in lilac) + 90s Brief. Tap image to shop.
          How will you slay your 2025 season both on + off the race course? Slay in our iconic Do Epic Shit® Collection. Kelsey wears the Do Epic Shit Dirty Pastel Sleeveless One Piece Trisuit. Matching runners optional. #BadassIsBeautiful #BettyStyle #DoEpicShit #EnduranceCouture #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #femalefounded #communitypowered 65w
          Season opener tomorrow @ironmantri Oceanside 70.3 + the Squad is ready. New year. New kit. #nevermissaday @curadperformanceseries @envecomposites @sailfish_triathlon @drinkag1 @hyperice @omiustech @roka @goodlife_brands
          Perform and turn heads in the Goddess Collection—a fusion of runway-inspired couture, hyper-feminine aesthetics, and bold performance. Featuring abstract art, jewel details, and chain accents, this collection is designed for women who refuse to blend in. From triathlon race suits and swimwear to cycling kits and run separates, every piece is crafted from elite performance fabrics built for speed, endurance, and style. Whether you're training, racing, or hitting the gym, our gear is designed to move with you—and make a statement. Unleash your inner badass. Own your endurance game with apparel as fierce as you are. Shop the Goddess Collection now. #PrettyFast #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess Run Crop + BDlab Performance Legging + Signature Wristband. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess Pro Short Sleeve Cycle Jersey + Goddess Lightweight Vest + Signature Aero Glove. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess Sexy Back swimsuit. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess 1pc Sleeveless Tri Suit + Signature Visor + Signature Wristband + Badass Is Beautiful Race Belt. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Background: Ashley wears the Goddess Pro Short Sleeve Cycle Jersey + Goddess Lightweight Vest + Goddess Cycle Bib Short; inset: Ashley wears the Goddess Run Crop + BDlab Performance Legging + Signature Wristband. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess Sports Bra + Goddess 4 Inch Run Short + Signature Socks + Signature Elite Run Cap. Tap image to shop. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Wondering how to style your BDlab Sportswear pieces with things you already have in your closet? One of Betty’s fave seasonal looks as we transition from winter to spring is to layer our Cross Back Sports Bra + Flared Trouser under a cropped faux fur coat. Accessorize your fit with our sporty Elite Run Cap, an oversized bag + sneakers. We’re kind of a style snob so we tend to gravitate to @on and this crisp white collaboration with @loewe really spoke to us. Our photographer @themattwphoto also had fun on this shoot, especially when we brought out the oversized / bling-y @IWC timepiece. Where Runway Fashion Meets Sport™ #BettyStyle #BettyDesigns #capsulewardrobe #BDlabSportwear
          Since 2010 Betty's been disrupting the women's endurance apparel space. Putting design at the forefront + performance at the core, we'll continue to innovate as we remain true to our roots. For women who run, cycle, race triathlon, hit the gym, swim + stay fit -we've got a kit just for you. Kristin wears the cult fave Chevron Race Fit Cycle Jersey + Chevron Cycle Bib Short. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #BettyDesigns
          As we pause to reflect on this International Women's Day, I’d like to share some personal reflections on what this day means to me as the founder of Betty Designs. When I first entered the scene in 2010, armed with a rich background in sports and nearly two decades of experience racing triathlons, I took time to think about what I truly cherished about the sport. While pushing personal boundaries was exhilarating, the greatest joy came from connecting with the community both on and off the race course. I’ll never forget those pre-race moments—standing in T1 as the sun began to rise, nervously laughing and chatting with fellow women, trying to ease our anxiety about the challenge ahead. In those moments, we knew we weren’t in it alone. On the course, especially during those out-and-back segments when I would catch a glimpse of a familiar face, there was a sense of camaraderie that provided a brief respite from the physical toll we were enduring. In that fleeting moment, I allowed myself a smile—a small but powerful reminder that I wasn’t alone. It was a spark of reinvigoration that fueled me through the next stretch. And then came the run—the high-fives, the surge of energy as we made our way toward the finish line. Post-race hugs, recounting our struggles, and celebrating each other’s victories always brought me back to the realization that triathlon meant far more than just crossing that finish line. It was about so much more than the pursuit of personal goals—it gave me an extended family. A family where I could embrace my true self and share my passion for triathlon with other women. In founding Betty Designs, I hoped to extend this sense of belonging to anyone who slipped into one of my kits. Today, nearly 15 years later, though I no longer race triathlons, my love for the sport and my dedication to empowering women in endurance sports remains as strong as ever. I find just as much joy cheering on those pushing their limits, in the same way I find joy in challenging myself with new adventures. So today, let’s celebrate by honoring our badass besties. Tag a friend + share the stoke. ~Kristin #IWD2025 #bettydesigns #bettysquad25
          While the trend seems to be to ride in solid, blah, color combos Betty remains true to her roots. With design at the forefront + fashion top-of-mind, kit up in the original Betty vibes. Est 2010. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday
          How will you Refine Your Style in 2025? Betty’s BDlab Sportswear is here for all your Après Sport needs. Go seamlessly from workout-to-work, day-to-night and play-to-slay with our timeless capsule wardrobe. This is not fast fashion. The Collection is made of recycled fabrics, meticulously crafted in NYC and made to last. Designed to pair perfectly with other items you already have in your closet or to wear together with endless outfit combinations. Understated branding. Solid colors. Betty attitude. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore 🎥 editing + footage @justinpdiamond