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BDLAB SPORTSWEAR IS CREATED FOR THE SPACE BETWEEN SPORT AND LIFE. BEFORE AND AFTER TRAINING AND RACING. AT WORK, GIRLS LUNCH, THE PARK WITH KIDS, STRAIGHT TO DINNER. BORN FROM OUR PERFORMANCE HERITAGE, DESIGNED TO MOVE EFFORTLESSLY THROUGH WHATEVER COMES NEXT.
read betty's latest diary entries
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Read more: I AM DONE WITH THE ALGORITHM
I AM DONE WITH THE ALGORITHM
Call me old school, but I still believe the goal of a brand is simple: make people feel something. I don’t follow marketing trends—I focus...Read more -
Read more: 2026 HARD LAUNCH: CYCLING + TRIATHLON PRODUCT UPDATES
2026 HARD LAUNCH: CYCLING + TRIATHLON PRODUCT UPDATES
2026 is the year of the BETTY GLOW UP. In February we launched our biggest product innovation in over a decade! This included 46 new products acros...Read more -
Read more: BETTY DESIGNS DROP HEADPHONES BUILT FOR BADASS TRAINING SESSIONS
BETTY DESIGNS DROP HEADPHONES BUILT FOR BADASS TRAINING SESSIONS
SAN DIEGO /ENDURANCE SPORTSWIRE/ — Betty Designs is cranking up the volume on women’s training with a fearless new collaboration built for sweat, s...Read more
